She jokingly shares a conversation she had with a friend and Ethereum researcher who suggested that “a blockchain could solve everything.” Her first experience into NFTs came after earning her museum studies degree earlier this year. Levy notes that it can be “dangerous to take old school valuation approaches from older technology or from previous generations of collectibles and utility products and apply that sort of valuation thinking to future projects.”Īn Rong, the exhibition’s senior curator, found that new technology in tandem with NFTs were more of a reason to put on the exhibition. Nesher’s comments come at a time when the burgeoning industry is shifting the conversation of what ownership can look like, what it can mean and in what ways cryptocurrencies play a role in disrupting the financial status quo.įlowty founder Michael Levy recently alluded to a similar point during CoinDesk’s Road to Consensus “ The Future of NFT Investing” Twitter spaces.
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“It’s not a trend, it’s a revolution in the way we monetize and experience art.”
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“It completely revolutionizes the structures that exist right now in a way that has implications into the future,” Nesher said. Perkins told CoinDesk during the gallery’s opening that “while digital is great, and the metaverse is exciting, having physical spaces to come together and enjoy art is important.” That experience gave them the leverage to take it a step further.
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Before the gallery found a home in the bustling streets of SoHo, Chief Product Officer Jonathan Perkins said that he and CEO John Crain would travel through Europe with backpacks full of iPads, constructing DIY gallery pop-ups where they could. The digital marketplace has come a long way from its four-person startup once operating out of a coffee shop in Brooklyn, New York. In the past, SuperRare’s artwork has lived on a seventh floor gallery in the metaverse of Decentraland, a 3D-based platform that gives users the ability to buy virtual plots of land. Visions from Remembered Futures is the marketplace’s first in real-world experience. Today, the coveted neighborhood serves as the ideal spot where the meaning of art can be explored. By the following decade, an area once known for its industrial job churning workforce and influx of businesses and artists, was plagued by displacement, prompting some of its tenants to move out.ĭespite tumultuous conflict and division, it did not stop SoHo from blossoming.
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SoHo’s child, SuperRare’s firstīefore SoHo welcomed a virtual world, it was made famous in the 1960s when artists flocked to the district, enticed by its open spaces, large windows and cheap rent. The brightly lit, two-story exhibition, curated by An Rong and Mika Bar-On Nesher, centered around pieces from 15 SuperRare artists that touched on sci-fi and cyberpunk, themes integral to the idea and concept of the “metaverse.” The gallery, which will be open to the public until August 28, is looking to revolutionize how we relate to art in an increasingly digital age.
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This piece is part of CoinDesk's Metaverse Week It too looks to establish its physical footprint in art history. The gallery’s opening is a prime example of the metaverse, a digital reality that exists both in the people’s collective imagination and across a network of computer nodes. SuperRare, a digital art market on Ethereum’s blockchain powered by the RARE token, debuted its first pop-up gallery on May 19 in SoHo, the historic New York City neighborhood known internationally for its affinity for artists and their art work.